2024 marked a transformative year for DeKalb County's economic landscape, highlighted by AIG's landmark decision to establish an innovation hub that will create over 600 new jobs by 2026. This expansion, which will triple AIG's Atlanta-area presence and accommodate more than 1,000 employees, underscores DeKalb's growing reputation as a premier destination for corporate innovation and technology talent.

Our commitment to sustainable redevelopment gained momentum through the strategic deployment of our $2.5 million Brownfield Revolving Loan Fund. This EPA-backed initiative is revolutionizing how we approach challenged properties, transforming environmental obstacles into economic opportunities. By providing both financial support and expert guidance through our partnership with Corporate Environmental Risk Management, we're not just cleaning up properties; we're creating the foundation for future development and community prosperity.

The establishment of the Southwest DeKalb Tax Allocation District (TAD) represents another significant stride in our growth strategy. Encompassing 794 parcels across key corridors including Glenwood & Candler Roads, Flat Shoals Road, Constitution Road, and Moreland Avenue, this TAD is designed to catalyze mixed-use development and attract diverse investments in residential, retail, office, and industrial spaces.

Through these strategic initiatives and economic incentives, DeKalb continues to demonstrate its commitment to balanced, sustainable growth that benefits all stakeholders while maintaining our position as a leading destination for business expansion and innovation.

2024 marked a transformative year for DeKalb County's economic landscape, highlighted by AIG's landmark decision to establish an innovation hub that will create over 600 new jobs by 2026. This expansion, which will triple AIG's Atlanta-area presence and accommodate more than 1,000 employees, underscores DeKalb's growing reputation as a premier destination for corporate innovation and technology talent.

Our commitment to sustainable redevelopment gained momentum through the strategic deployment of our $2.5 million Brownfield Revolving Loan Fund. This EPA-backed initiative is revolutionizing how we approach challenged properties, transforming environmental obstacles into economic opportunities. By providing both financial support and expert guidance through our partnership with Corporate Environmental Risk Management, we're not just cleaning up properties; we're creating the foundation for future development and community prosperity.

The establishment of the Southwest DeKalb Tax Allocation District (TAD) represents another significant stride in our growth strategy. Encompassing 794 parcels across key corridors including Glenwood & Candler Roads, Flat Shoals Road, Constitution Road, and Moreland Avenue, this TAD is designed to catalyze mixed-use development and attract diverse investments in residential, retail, office, and industrial spaces.

Through these strategic initiatives and economic incentives, DeKalb continues to demonstrate its commitment to balanced, sustainable growth that benefits all stakeholders while maintaining our position as a leading destination for business expansion and innovation.

2024 marked a transformative year for DeKalb County's economic landscape, highlighted by AIG's landmark decision to establish an innovation hub that will create over 600 new jobs by 2026. This expansion, which will triple AIG's Atlanta-area presence and accommodate more than 1,000 employees, underscores DeKalb's growing reputation as a premier destination for corporate innovation and technology talent.

Our commitment to sustainable redevelopment gained momentum through the strategic deployment of our $2.5 million Brownfield Revolving Loan Fund. This EPA-backed initiative is revolutionizing how we approach challenged properties, transforming environmental obstacles into economic opportunities. By providing both financial support and expert guidance through our partnership with Corporate Environmental Risk Management, we're not just cleaning up properties; we're creating the foundation for future development and community prosperity.

The establishment of the Southwest DeKalb Tax Allocation District (TAD) represents another significant stride in our growth strategy. Encompassing 794 parcels across key corridors including Glenwood & Candler Roads, Flat Shoals Road, Constitution Road, and Moreland Avenue, this TAD is designed to catalyze mixed-use development and attract diverse investments in residential, retail, office, and industrial spaces.

Through these strategic initiatives and economic incentives, DeKalb continues to demonstrate its commitment to balanced, sustainable growth that benefits all stakeholders while maintaining our position as a leading destination for business expansion and innovation.

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As part of Decide DeKalb’s commitment to equitable economic development, Business Retention and Expansion (BRE) efforts play a pivotal role in fostering connections and opportunities for businesses of all sizes. Katrina Young, Business Retention & Expansion Manager at Decide DeKalb, a key driver of the BRE initiative, exemplifies how the organization bridges gaps between local businesses and the resources they need to thrive.

Katrina describes her role as a “resource broker,” connecting small to medium-sized businesses with technical, funding, and workforce assistance while engaging larger companies with regional partners such as the Georgia Department of Economic Development. Each year, she meets with more than 80 businesses, exceeding her targets, to identify challenges and trends. These insights inform initiatives like Business Resources 101, a workshop series designed to address specific business needs.

These tailored workshops bring together resources under one roof, offering business owners access to representatives from the DeKalb County Procurement and Permitting Departments, the Secretary of State’s Office, financial advisors, and technical assistance providers. “The workshops are more than presentations—they’re problem-solving spaces,” Katrina notes. Each event includes 30 minutes of guided presentations followed by direct interaction between businesses and resource providers. Topics range from navigating new transparency laws to personal finance strategies for securing loans.

Another critical success came through Decide DeKalb’s ability to quickly respond to challenges businesses face, such as navigating regulations or accessing capital. Katrina’s systematic approach—gathering data through surveys and trend reports—ensures that the organization adapts its support strategies to real-time needs.

As part of Decide DeKalb’s commitment to equitable economic development, Business Retention and Expansion (BRE) efforts play a pivotal role in fostering connections and opportunities for businesses of all sizes. Katrina Young, Business Retention & Expansion Manager at Decide DeKalb, a key driver of the BRE initiative, exemplifies how the organization bridges gaps between local businesses and the resources they need to thrive.

Katrina describes her role as a “resource broker,” connecting small to medium-sized businesses with technical, funding, and workforce assistance while engaging larger companies with regional partners such as the Georgia Department of Economic Development. Each year, she meets with more than 80 businesses, exceeding her targets, to identify challenges and trends. These insights inform initiatives like Business Resources 101, a workshop series designed to address specific business needs.

These tailored workshops bring together resources under one roof, offering business owners access to representatives from the DeKalb County Procurement and Permitting Departments, the Secretary of State’s Office, financial advisors, and technical assistance providers. “The workshops are more than presentations—they’re problem-solving spaces,” Katrina notes. Each event includes 30 minutes of guided presentations followed by direct interaction between businesses and resource providers. Topics range from navigating new transparency laws to personal finance strategies for securing loans.

Another critical success came through Decide DeKalb’s ability to quickly respond to challenges businesses face, such as navigating regulations or accessing capital. Katrina’s systematic approach—gathering data through surveys and trend reports—ensures that the organization adapts its support strategies to real-time needs.

As part of Decide DeKalb’s commitment to equitable economic development, Business Retention and Expansion (BRE) efforts play a pivotal role in fostering connections and opportunities for businesses of all sizes. Katrina Young, Business Retention & Expansion Manager at Decide DeKalb, a key driver of the BRE initiative, exemplifies how the organization bridges gaps between local businesses and the resources they need to thrive.

Katrina describes her role as a “resource broker,” connecting small to medium-sized businesses with technical, funding, and workforce assistance while engaging larger companies with regional partners such as the Georgia Department of Economic Development. Each year, she meets with more than 80 businesses, exceeding her targets, to identify challenges and trends. These insights inform initiatives like Business Resources 101, a workshop series designed to address specific business needs.

These tailored workshops bring together resources under one roof, offering business owners access to representatives from the DeKalb County Procurement and Permitting Departments, the Secretary of State’s Office, financial advisors, and technical assistance providers. “The workshops are more than presentations—they’re problem-solving spaces,” Katrina notes. Each event includes 30 minutes of guided presentations followed by direct interaction between businesses and resource providers. Topics range from navigating new transparency laws to personal finance strategies for securing loans.

Another critical success came through Decide DeKalb’s ability to quickly respond to challenges businesses face, such as navigating regulations or accessing capital. Katrina’s systematic approach—gathering data through surveys and trend reports—ensures that the organization adapts its support strategies to real-time needs.

Collaboration forms the cornerstone of Decide DeKalb's redevelopment strategy. Wills describes several key initiatives already underway, including "supporting the County's creation of a comprehensive strategic housing plan" and developing "a publicly owned property database" to identify underutilized land for potential redevelopment.

Pitcher-Williams emphasizes breaking down silos: "In getting started on the Decide DeKalb Redevelopment team, we were intentional about setting meetings with partners: both those existing partners or new partnership opportunities that we said, you know, we should all be working together on this."

Looking ahead to 2025, Decide DeKalb is expanding its redevelopment initiatives through these collaborative efforts, positioning DeKalb County as a leader in community development where economic growth, environmental responsibility, and community well-being converge to create a thriving, resilient future for all residents.

What sets Decide DeKalb's approach apart is its focus on community benefits beyond pure financial returns. "The public sector runs on tax revenues, and residents and businesses in our community create those revenues. So, we have a very strong focus to ensure they reap the benefits of redevelopment," says Wills.

For Pitcher-Williams, creating equitable opportunity drives her work. "The way that I think about it and define it is that if people don't know that things are there, if they don't know how to access them even if they are aware of them, those tools aren't really doing their job," she says, emphasizing the importance of making programs accessible and understandable to all community members.

The enhanced WE DeKalb workforce down payment assistance program exemplifies Decide DeKalb's commitment to creating accessible communities. This program offers grants to help DeKalb County workers achieve homeownership, ensuring that those who contribute to DeKalb's prosperity can build their lives here.

Several exciting initiatives are already in the pipeline, including a revamped Down Payment Assistance Program for homebuyers, a potential Development Technical Assistance Program to help property owners navigate the development process, supporting DeKalb County's creation of an Affordable Housing Trust Fund, and collaborating with the County to create a housing opportunity bond program to provide gap financing for affordable housing development.

Both team members understand that housing is foundational to successful redevelopment. Wills brings extensive experience in mixed-income development, emphasizing flexibility in her approach. "Our goal is to be flexible, and also to ensure that we're not recreating the old model of affordable housing," she explains.

Their vision includes housing that serves residents across the income spectrum: "What we envision is that our properties that we'll be investing in will have a mix of incomes, so you would be able to provide a portion of the units for households that earn 60% of the area median income or the AMI, you'd have a portion of the units set aside for 80% AMI, and then what's typically considered, from HUD's standpoint, to be workforce housing would be 120% AMI."

This balanced approach ensures that development benefits existing residents while attracting new investment.

Brownfield redevelopment represents another key focus area. Through the Federal Environmental Protection Agency's brownfield revolving loan fund program, Decide DeKalb helps property owners remediate contaminated sites. "Our funds cover 80% of those remediation costs," Wills explains, noting that these funds are particularly valuable for properties like former dry cleaners and gas stations with soil contamination.

Pitcher-Williams highlights the importance of brownfield development: "Of the remaining land that is undeveloped in our county, it's important to develop and grow and change, if that's what's needed. But it's also important to preserve spaces that shouldn't be developed." She's particularly interested in adaptive reuse projects that transform abandoned spaces while addressing environmental and public health concerns.

This approach follows successful regional models like Atlantic Station, Pullman Yards, and Assembly in Doraville, where former industrial sites have been transformed into vibrant mixed-use developments.

At the heart of DeKalb's redevelopment strategy are Tax Allocation Districts (TADs), powerful financial tools that incentivize development in areas that would otherwise struggle to attract investment. Led by Tiffany Wills, Vice President of Redevelopment and Strategic Initiatives, and Diana Pitcher-Williams, Manager of Redevelopment & Strategic Initiatives, Decide DeKalb manages five TADs that create financing mechanisms for transformative projects.

"Our tax allocation districts really help us to lock in investment. We can provide funding to incentivize both our commercial developers and our residential developers to come into an area that they typically would not be able to make work financially," explains Wills. She emphasizes that TADs don't increase taxes for current residents: "Only your commercial properties will contribute towards the tax allocation district fund." These districts are funded through increased property values that result from investment and redevelopment.

The team ensures that TAD funding comes with community benefits: requirements for affordable housing, community gardens, trail connections, and even commercial affordability. "In our new TAD guidelines, we also now have a commercial, retail and office affordability requirement that requires multi-tenant spaces to reserve at least 10% of their space for tenants that will pay 80% of the market rent rates for a minimum of 5 years," Wills explains, ensuring small businesses can access new retail spaces.

The Lulah Hills redevelopment demonstrates the effectiveness of this approach. According to Wills, working through the TAD gave the community more influence over design and uses. The developers agreed to include improvements to an existing community garden and provide funding for trails that will connect to the county's planned trailway system, along with creating a mix of retail, office, and residential space.

The enhanced WE DeKalb workforce down payment assistance program exemplifies Decide DeKalb's commitment to creating accessible communities. This program offers grants to help DeKalb County workers achieve homeownership, ensuring that those who contribute to DeKalb's prosperity can build their lives here.

Several exciting initiatives are already in the pipeline, including a revamped Down Payment Assistance Program for homebuyers, a potential Development Technical Assistance Program to help property owners navigate the development process, supporting DeKalb County's creation of an Affordable Housing Trust Fund, and collaborating with the County to create a housing opportunity bond program to provide gap financing for affordable housing development.

Both team members understand that housing is foundational to successful redevelopment. Wills brings extensive experience in mixed-income development, emphasizing flexibility in her approach. "Our goal is to be flexible, and also to ensure that we're not recreating the old model of affordable housing," she explains.

Their vision includes housing that serves residents across the income spectrum: "What we envision is that our properties that we'll be investing in will have a mix of incomes, so you would be able to provide a portion of the units for households that earn 60% of the area median income or the AMI, you'd have a portion of the units set aside for 80% AMI, and then what's typically considered, from HUD's standpoint, to be workforce housing would be 120% AMI."

This balanced approach ensures that development benefits existing residents while attracting new investment.

Brownfield redevelopment represents another key focus area. Through the Federal Environmental Protection Agency's brownfield revolving loan fund program, Decide DeKalb helps property owners remediate contaminated sites. "Our funds cover 80% of those remediation costs," Wills explains, noting that these funds are particularly valuable for properties like former dry cleaners and gas stations with soil contamination.

Pitcher-Williams highlights the importance of brownfield development: "Of the remaining land that is undeveloped in our county, it's important to develop and grow and change, if that's what's needed. But it's also important to preserve spaces that shouldn't be developed." She's particularly interested in adaptive reuse projects that transform abandoned spaces while addressing environmental and public health concerns.

This approach follows successful regional models like Atlantic Station, Pullman Yards, and Assembly in Doraville, where former industrial sites have been transformed into vibrant mixed-use developments.

At the heart of DeKalb's redevelopment strategy are Tax Allocation Districts (TADs), powerful financial tools that incentivize development in areas that would otherwise struggle to attract investment. Led by Tiffany Wills, Vice President of Redevelopment and Strategic Initiatives, and Diana Pitcher-Williams, Manager of Redevelopment & Strategic Initiatives, Decide DeKalb manages five TADs that create financing mechanisms for transformative projects.

"Our tax allocation districts really help us to lock in investment. We can provide funding to incentivize both our commercial developers and our residential developers to come into an area that they typically would not be able to make work financially," explains Wills. She emphasizes that TADs don't increase taxes for current residents: "Only your commercial properties will contribute towards the tax allocation district fund." These districts are funded through increased property values that result from investment and redevelopment.

The team ensures that TAD funding comes with community benefits: requirements for affordable housing, community gardens, trail connections, and even commercial affordability. "In our new TAD guidelines, we also now have a commercial, retail and office affordability requirement that requires multi-tenant spaces to reserve at least 10% of their space for tenants that will pay 80% of the market rent rates for a minimum of 5 years," Wills explains, ensuring small businesses can access new retail spaces.

The Lulah Hills redevelopment demonstrates the effectiveness of this approach. According to Wills, working through the TAD gave the community more influence over design and uses. The developers agreed to include improvements to an existing community garden and provide funding for trails that will connect to the county's planned trailway system, along with creating a mix of retail, office, and residential space.

The enhanced WE DeKalb workforce down payment assistance program exemplifies Decide DeKalb's commitment to creating accessible communities. This program offers grants to help DeKalb County workers achieve homeownership, ensuring that those who contribute to DeKalb's prosperity can build their lives here.

Several exciting initiatives are already in the pipeline, including a revamped Down Payment Assistance Program for homebuyers, a potential Development Technical Assistance Program to help property owners navigate the development process, supporting DeKalb County's creation of an Affordable Housing Trust Fund, and collaborating with the County to create a housing opportunity bond program to provide gap financing for affordable housing development.

Both team members understand that housing is foundational to successful redevelopment. Wills brings extensive experience in mixed-income development, emphasizing flexibility in her approach. "Our goal is to be flexible, and also to ensure that we're not recreating the old model of affordable housing," she explains.

Their vision includes housing that serves residents across the income spectrum: "What we envision is that our properties that we'll be investing in will have a mix of incomes, so you would be able to provide a portion of the units for households that earn 60% of the area median income or the AMI, you'd have a portion of the units set aside for 80% AMI, and then what's typically considered, from HUD's standpoint, to be workforce housing would be 120% AMI."

This balanced approach ensures that development benefits existing residents while attracting new investment.

Brownfield redevelopment represents another key focus area. Through the Federal Environmental Protection Agency's brownfield revolving loan fund program, Decide DeKalb helps property owners remediate contaminated sites. "Our funds cover 80% of those remediation costs," Wills explains, noting that these funds are particularly valuable for properties like former dry cleaners and gas stations with soil contamination.

Pitcher-Williams highlights the importance of brownfield development: "Of the remaining land that is undeveloped in our county, it's important to develop and grow and change, if that's what's needed. But it's also important to preserve spaces that shouldn't be developed." She's particularly interested in adaptive reuse projects that transform abandoned spaces while addressing environmental and public health concerns.

This approach follows successful regional models like Atlantic Station, Pullman Yards, and Assembly in Doraville, where former industrial sites have been transformed into vibrant mixed-use developments.

At the heart of DeKalb's redevelopment strategy are Tax Allocation Districts (TADs), powerful financial tools that incentivize development in areas that would otherwise struggle to attract investment. Led by Tiffany Wills, Vice President of Redevelopment and Strategic Initiatives, and Diana Pitcher-Williams, Manager of Redevelopment & Strategic Initiatives, Decide DeKalb manages five TADs that create financing mechanisms for transformative projects.

"Our tax allocation districts really help us to lock in investment. We can provide funding to incentivize both our commercial developers and our residential developers to come into an area that they typically would not be able to make work financially," explains Wills. She emphasizes that TADs don't increase taxes for current residents: "Only your commercial properties will contribute towards the tax allocation district fund." These districts are funded through increased property values that result from investment and redevelopment.

The team ensures that TAD funding comes with community benefits: requirements for affordable housing, community gardens, trail connections, and even commercial affordability. "In our new TAD guidelines, we also now have a commercial, retail and office affordability requirement that requires multi-tenant spaces to reserve at least 10% of their space for tenants that will pay 80% of the market rent rates for a minimum of 5 years," Wills explains, ensuring small businesses can access new retail spaces.

The Lulah Hills redevelopment demonstrates the effectiveness of this approach. According to Wills, working through the TAD gave the community more influence over design and uses. The developers agreed to include improvements to an existing community garden and provide funding for trails that will connect to the county's planned trailway system, along with creating a mix of retail, office, and residential space.

Decide DeKalb’s commitment to equitable economic development is exemplified through its partnership with New Life Community Alliance (NLCA), a transformative nonprofit in South DeKalb dedicated to addressing homelessness, poverty, and economic instability. Since 2002, NLCA has provided stabilizing services, from food pantries to GED programs, but in recent years, the organization has expanded its mission to tackle systemic issues like affordable housing, health care access, and economic empowerment.

Decide DeKalb joined forces with NLCA three years ago, spurred by a shared vision for uplifting DeKalb communities. “Decide DeKalb has been a true partner,” said Michael Bryant, CEO of NCLA. “They provide thought leadership, connect us to critical organizations, and guide us as we grow our mission.”

The Small Business Resource Center is just one aspect of the partnership’s success. Through Decide DeKalb’s facilitation, NLCA has hosted successful business incubators, attracting hundreds of participants and connecting them with resources to turn ideas into viable enterprises. Additionally, Decide DeKalb’s support has helped NLCA secure vital partnerships and navigate logistical challenges, such as obtaining licenses for a new Early Learning Center and strategizing mixed-income housing projects.

This partnership has not been without challenges. As Michael explains, the demand for services continues to outpace resources. Food insecurity, housing shortages, and the complex needs of families transitioning from extended stays to stable housing require ongoing collaboration. “We’ve quadrupled the number of food boxes distributed since the pandemic and are working tirelessly to meet the growing need,” he shares.

Despite these hurdles, the foundation laid this year through Decide DeKalb’s support is poised to create lasting impact. “The success of the incubators and the groundwork for the Small Business Resource Center are milestones we couldn’t have achieved alone,” Bryant adds.

By investing in partnerships like this, Decide DeKalb underscores its role in centering DeKalb County in equitable economic development, ensuring that growth is both inclusive and transformative for the community it serves.

Decide DeKalb’s commitment to equitable economic development is exemplified through its partnership with New Life Community Alliance (NLCA), a transformative nonprofit in South DeKalb dedicated to addressing homelessness, poverty, and economic instability. Since 2002, NLCA has provided stabilizing services, from food pantries to GED programs, but in recent years, the organization has expanded its mission to tackle systemic issues like affordable housing, health care access, and economic empowerment.

Decide DeKalb joined forces with NLCA three years ago, spurred by a shared vision for uplifting DeKalb communities. “Decide DeKalb has been a true partner,” said Michael Bryant, CEO of NCLA. “They provide thought leadership, connect us to critical organizations, and guide us as we grow our mission.”

The Small Business Resource Center is just one aspect of the partnership’s success. Through Decide DeKalb’s facilitation, NLCA has hosted successful business incubators, attracting hundreds of participants and connecting them with resources to turn ideas into viable enterprises. Additionally, Decide DeKalb’s support has helped NLCA secure vital partnerships and navigate logistical challenges, such as obtaining licenses for a new Early Learning Center and strategizing mixed-income housing projects.

This partnership has not been without challenges. As Michael explains, the demand for services continues to outpace resources. Food insecurity, housing shortages, and the complex needs of families transitioning from extended stays to stable housing require ongoing collaboration. “We’ve quadrupled the number of food boxes distributed since the pandemic and are working tirelessly to meet the growing need,” he shares.

Despite these hurdles, the foundation laid this year through Decide DeKalb’s support is poised to create lasting impact. “The success of the incubators and the groundwork for the Small Business Resource Center are milestones we couldn’t have achieved alone,” Bryant adds.

By investing in partnerships like this, Decide DeKalb underscores its role in centering DeKalb County in equitable economic development, ensuring that growth is both inclusive and transformative for the community it serves.

Decide DeKalb’s commitment to equitable economic development is exemplified through its partnership with New Life Community Alliance (NLCA), a transformative nonprofit in South DeKalb dedicated to addressing homelessness, poverty, and economic instability. Since 2002, NLCA has provided stabilizing services, from food pantries to GED programs, but in recent years, the organization has expanded its mission to tackle systemic issues like affordable housing, health care access, and economic empowerment.

Decide DeKalb joined forces with NLCA three years ago, spurred by a shared vision for uplifting DeKalb communities. “Decide DeKalb has been a true partner,” said Michael Bryant, CEO of NCLA. “They provide thought leadership, connect us to critical organizations, and guide us as we grow our mission.”

The Small Business Resource Center is just one aspect of the partnership’s success. Through Decide DeKalb’s facilitation, NLCA has hosted successful business incubators, attracting hundreds of participants and connecting them with resources to turn ideas into viable enterprises. Additionally, Decide DeKalb’s support has helped NLCA secure vital partnerships and navigate logistical challenges, such as obtaining licenses for a new Early Learning Center and strategizing mixed-income housing projects.

This partnership has not been without challenges. As Michael explains, the demand for services continues to outpace resources. Food insecurity, housing shortages, and the complex needs of families transitioning from extended stays to stable housing require ongoing collaboration. “We’ve quadrupled the number of food boxes distributed since the pandemic and are working tirelessly to meet the growing need,” he shares.

Despite these hurdles, the foundation laid this year through Decide DeKalb’s support is poised to create lasting impact. “The success of the incubators and the groundwork for the Small Business Resource Center are milestones we couldn’t have achieved alone,” Bryant adds.

By investing in partnerships like this, Decide DeKalb underscores its role in centering DeKalb County in equitable economic development, ensuring that growth is both inclusive and transformative for the community it serves.

DeKalb County's entrepreneurial spirit spans from cherished local institutions to Fortune 100 companies, creating a vibrant ecosystem where businesses of all sizes thrive. This entrepreneurial environment continues to attract major investments while nurturing home-grown enterprises, positioning DeKalb as a premier destination for success.

The county's commitment to inclusive economic growth took a significant step forward in 2024 with the launch of the DeKalb Black Business Guide, a comprehensive resource highlighting Black-owned enterprises across various industries. This initiative, spearheaded by Geoffrey Loften, Decide DeKalb's equitable economic development program manager, has already shown impressive results, driving customer traffic to participating businesses like Soleplay in downtown Decatur and Sublime Doughnuts in Druid Hills.

DeKalb's appeal to major corporations was underscored by AIG's decision to establish an innovation hub that will triple their Atlanta-area presence. Set to open in 2026, this expansion will create over 600 new jobs, adding to the success story of PepsiCo Beverages North America's manufacturing facility in Tucker, which has grown to employ more than 600 full-time workers.

The entrepreneurial landscape is further enriched by transformative developments like Lulah Hills, the ambitious reimagining of North DeKalb Mall. This mixed-use project, supported by $70 million in tax reimbursements from Decide DeKalb, will create new opportunities for businesses through its retail incubator program and bring nearly 2,000 housing units to the area by 2028.

DeKalb County has also positioned itself as a hub for entrepreneurship, thanks in large part to Geoffrey’s leadership in forging Decide DeKalb’s strategic partnership with New Life Community Alliance (NLCA). His vision and direct engagement were instrumental in creating successful business incubators that have attracted hundreds of aspiring entrepreneurs, connecting them with the resources needed to turn ideas into thriving businesses.

"The success of the incubators and the groundwork for the Small Business Resource Center are milestones we couldn't have achieved alone," notes NLCA CEO Michael Bryant, highlighting how Decide DeKalb's guidance, connections, and thought leadership have been instrumental in expanding entrepreneurial opportunities throughout the county, particularly in underserved communities.

From supporting legacy businesses to attracting major corporate investment and fostering new enterprises, DeKalb County continues to demonstrate why it's the perfect location for entrepreneurial success. Whether you're a small business owner or a major corporation, DeKalb provides the infrastructure, workforce, and community support needed to turn entrepreneurial dreams into reality.

DeKalb County's entrepreneurial spirit spans from cherished local institutions to Fortune 100 companies, creating a vibrant ecosystem where businesses of all sizes thrive. This entrepreneurial environment continues to attract major investments while nurturing home-grown enterprises, positioning DeKalb as a premier destination for success.

The county's commitment to inclusive economic growth took a significant step forward in 2024 with the launch of the DeKalb Black Business Guide, a comprehensive resource highlighting Black-owned enterprises across various industries. This initiative, spearheaded by Geoffrey Loften, Decide DeKalb's equitable economic development program manager, has already shown impressive results, driving customer traffic to participating businesses like Soleplay in downtown Decatur and Sublime Doughnuts in Druid Hills.

DeKalb's appeal to major corporations was underscored by AIG's decision to establish an innovation hub that will triple their Atlanta-area presence. Set to open in 2026, this expansion will create over 600 new jobs, adding to the success story of PepsiCo Beverages North America's manufacturing facility in Tucker, which has grown to employ more than 600 full-time workers.

The entrepreneurial landscape is further enriched by transformative developments like Lulah Hills, the ambitious reimagining of North DeKalb Mall. This mixed-use project, supported by $70 million in tax reimbursements from Decide DeKalb, will create new opportunities for businesses through its retail incubator program and bring nearly 2,000 housing units to the area by 2028.

DeKalb County has also positioned itself as a hub for entrepreneurship, thanks in large part to Geoffrey’s leadership in forging Decide DeKalb’s strategic partnership with New Life Community Alliance (NLCA). His vision and direct engagement were instrumental in creating successful business incubators that have attracted hundreds of aspiring entrepreneurs, connecting them with the resources needed to turn ideas into thriving businesses.

"The success of the incubators and the groundwork for the Small Business Resource Center are milestones we couldn't have achieved alone," notes NLCA CEO Michael Bryant, highlighting how Decide DeKalb's guidance, connections, and thought leadership have been instrumental in expanding entrepreneurial opportunities throughout the county, particularly in underserved communities.

From supporting legacy businesses to attracting major corporate investment and fostering new enterprises, DeKalb County continues to demonstrate why it's the perfect location for entrepreneurial success. Whether you're a small business owner or a major corporation, DeKalb provides the infrastructure, workforce, and community support needed to turn entrepreneurial dreams into reality.

DeKalb County's entrepreneurial spirit spans from cherished local institutions to Fortune 100 companies, creating a vibrant ecosystem where businesses of all sizes thrive. This entrepreneurial environment continues to attract major investments while nurturing home-grown enterprises, positioning DeKalb as a premier destination for success.

The county's commitment to inclusive economic growth took a significant step forward in 2024 with the launch of the DeKalb Black Business Guide, a comprehensive resource highlighting Black-owned enterprises across various industries. This initiative, spearheaded by Geoffrey Loften, Decide DeKalb's equitable economic development program manager, has already shown impressive results, driving customer traffic to participating businesses like Soleplay in downtown Decatur and Sublime Doughnuts in Druid Hills.

DeKalb's appeal to major corporations was underscored by AIG's decision to establish an innovation hub that will triple their Atlanta-area presence. Set to open in 2026, this expansion will create over 600 new jobs, adding to the success story of PepsiCo Beverages North America's manufacturing facility in Tucker, which has grown to employ more than 600 full-time workers.

The entrepreneurial landscape is further enriched by transformative developments like Lulah Hills, the ambitious reimagining of North DeKalb Mall. This mixed-use project, supported by $70 million in tax reimbursements from Decide DeKalb, will create new opportunities for businesses through its retail incubator program and bring nearly 2,000 housing units to the area by 2028.

DeKalb County has also positioned itself as a hub for entrepreneurship, thanks in large part to Geoffrey’s leadership in forging Decide DeKalb’s strategic partnership with New Life Community Alliance (NLCA). His vision and direct engagement were instrumental in creating successful business incubators that have attracted hundreds of aspiring entrepreneurs, connecting them with the resources needed to turn ideas into thriving businesses.

"The success of the incubators and the groundwork for the Small Business Resource Center are milestones we couldn't have achieved alone," notes NLCA CEO Michael Bryant, highlighting how Decide DeKalb's guidance, connections, and thought leadership have been instrumental in expanding entrepreneurial opportunities throughout the county, particularly in underserved communities.

From supporting legacy businesses to attracting major corporate investment and fostering new enterprises, DeKalb County continues to demonstrate why it's the perfect location for entrepreneurial success. Whether you're a small business owner or a major corporation, DeKalb provides the infrastructure, workforce, and community support needed to turn entrepreneurial dreams into reality.

With programs like MADE in DeKalb and access to cutting-edge resources, Decide DeKalb is ensuring that businesses remain competitive and residents are prepared for tomorrow’s challenges. Workforce development isn’t just an initiative—it’s the backbone of economic growth in DeKalb County.

Amid rising tuition costs and a changing job market, a new workforce cohort known as the "Toolbelt Generation" is emerging, defined by its preference for vocational training over traditional four-year degrees. Joshua Williams, Business Relations Specialist at Decide DeKalb, explains how “DeKalb County is uniquely positioned to prepare Toolbelt Generation workers for rewarding careers.” This shift is especially significant in DeKalb, which is home to more than 500 manufacturers and nearly 470 transportation and warehouse facilities employing thousands.

By prioritizing trade school pathways, programs like WorkSource DeKalb and partnerships with organizations such as Warren Technical School ensure that workers across demographics are well-prepared to take advantage of these career opportunities.

DeKalb is home to 13 higher education institutions, including renowned universities like Emory University, Agnes Scott College, and Georgia State University's Perimeter College, which enrolls more freshmen than any other Georgia college. These institutions, along with Georgia Piedmont Technical College (GPTC), are equipping students with the skills demanded by today’s employers. GPTC alone boasts a 99% job placement rate, emphasizing its effectiveness in bridging education and employment.

Programs like the MADE In DeKalb Initiative (Manufacturing, Automation, and Distribution Emerging in DeKalb) illustrate Decide DeKalb’s dedication to strengthening the local talent pipeline. This initiative connects students, educators, and parents with industry leaders in manufacturing and logistics, helping to foster interest and excitement in these career paths.

A key feature of the MADE In DeKalb program is the Educator Fellowship, a year-long initiative that immerses DeKalb educators in advanced manufacturing and logistics. Participants visit industry facilities, shadow employees, and translate these experiences into meaningful lessons for the high school classroom that prepare students for real-world opportunities.

At Decide DeKalb, we are committed to shaping the future of our community by cultivating a skilled and robust workforce. Through a combination of innovative programs, strategic partnerships, and unparalleled access to higher education and training resources, we’re equipping DeKalb residents and businesses to thrive in an ever-changing economy.

The DeKalb Entertainment Commission (DEC) is a hub that provides entertainment industry information and resources, offering customized services and tools like film permits, locations, and professional support. At the forefront of metro Atlanta’s creative economy, the DEC has played a pivotal role in fostering connections, elevating local talent, and attracting investment.

“DeKalb is uniquely positioned as the heartbeat of metro Atlanta. It’s not just about geography—it’s about the people, businesses, and resources that make this place thrive,” said Shelbia Jackson, Director of the DEC. “We’ve built a strong foundation for future generations by centering growth around our communities, culture, and connectivity.”

Over the past year, the Commission has championed projects that prioritize accessibility and inclusivity, ensuring DeKalb remains a destination of choice for creatives and businesses alike. Strategic partnerships, like the innovative Backlot Academy training initiative with Shadowbox Studios, and expanded opportunities in film, music, and digital media have strengthened the county's reputation as a leader in the entertainment industry.

The DeKalb Entertainment Commission (DEC) is a hub that provides entertainment industry information and resources, offering customized services and tools like film permits, locations, and professional support. At the forefront of metro Atlanta’s creative economy, the DEC has played a pivotal role in fostering connections, elevating local talent, and attracting investment.

“DeKalb is uniquely positioned as the heartbeat of metro Atlanta. It’s not just about geography—it’s about the people, businesses, and resources that make this place thrive,” said Shelbia Jackson, Director of the DEC. “We’ve built a strong foundation for future generations by centering growth around our communities, culture, and connectivity.”

Over the past year, the Commission has championed projects that prioritize accessibility and inclusivity, ensuring DeKalb remains a destination of choice for creatives and businesses alike. Strategic partnerships, like the innovative Backlot Academy training initiative with Shadowbox Studios, and expanded opportunities in film, music, and digital media have strengthened the county's reputation as a leader in the entertainment industry.

The DeKalb Entertainment Commission (DEC) is a hub that provides entertainment industry information and resources, offering customized services and tools like film permits, locations, and professional support. At the forefront of metro Atlanta’s creative economy, the DEC has played a pivotal role in fostering connections, elevating local talent, and attracting investment.

“DeKalb is uniquely positioned as the heartbeat of metro Atlanta. It’s not just about geography—it’s about the people, businesses, and resources that make this place thrive,” said Shelbia Jackson, Director of the DEC. “We’ve built a strong foundation for future generations by centering growth around our communities, culture, and connectivity.”

Over the past year, the Commission has championed projects that prioritize accessibility and inclusivity, ensuring DeKalb remains a destination of choice for creatives and businesses alike. Strategic partnerships, like the innovative Backlot Academy training initiative with Shadowbox Studios, and expanded opportunities in film, music, and digital media have strengthened the county's reputation as a leader in the entertainment industry.

At the heart of Decide DeKalb's mission lies a fundamental truth: economic development flourishes when deeply rooted in community engagement. This past year exemplifies our commitment to this principle, with our team members not only serving DeKalb County through their professional roles but actively strengthening community bonds through leadership and service.

Our staff's community involvement reflects our organization's values in action. Laura Ramos, Marketing Manager, recently graduated from Leadership DeKalb, joining a network of county leaders committed to addressing our region's most pressing challenges. She further demonstrated her community commitment through participation in Tucker 101 and Chamblee 101 programs. Dorian DeBarr, President, continues to distinguish himself through numerous accolades, including the Titan 100 award and 2024 Man of Influence, while serving as board chair of Georgia Piedmont Technical College and an active member of Decatur Rotary.

Geoffrey Loften's rise to Vice President of Urban League of Greater Atlanta Young Professionals while serving as Equitable Economic Development Program Manager at Decide DeKalb, demonstrates our team's commitment to empowering the next generation of community leaders. He further contributes through service on the University of Georgia Black Alumni Leadership Council, Atlanta Business League Bridge Program Advisory Committee and Atlanta Business League Congress on the State of Black Business Planning Committee.

Additional team accomplishments include Terra Washington, VP, Marketing & Communications, being selected for the Regional Leadership Institute Class of 2024 and participating in Tucker 101; Sunny Anderson, Senior Business Attraction Manager, being involved with the Urban Land Institute Center for Leadership; Katelin McClure, Economic Development Coordinator, completing the Georgia Tech Basic Economic Development Course; and Shelbia Jackson, Director, DeKalb Entertainment Commission, being recognized as one of Georgia Entertainment News' 200 Most Influential in Georgia's Creative Industries.

In 2024, Decide DeKalb welcomed two talented new team members: Tiffany Wills, Vice President of Redevelopment & Strategic Initiatives, who is a member of HouseATL, and Diana Pitcher-Williams, Manager of Redevelopment & Strategic Initiatives, who is a member of the Georgia Brownfields Association. Their expertise and fresh perspectives have already made a significant impact on our organization.

These individual achievements collectively strengthen our organizational effectiveness. When our team members serve on boards, lead community initiatives, and receive recognition for their contributions, they build relationships and insights that enhance Decide DeKalb's ability to serve.

As we look toward the future, we remain dedicated to fostering economic growth that benefits all DeKalb residents. Our community-centered approach ensures development initiatives address real needs while creating opportunities for meaningful engagement, ensuring prosperity is both sustainable and inclusive.

With programs like MADE in DeKalb and access to cutting-edge resources, Decide DeKalb is ensuring that businesses remain competitive and residents are prepared for tomorrow’s challenges. Workforce development isn’t just an initiative—it’s the backbone of economic growth in DeKalb County.

Our staff's community involvement reflects our organization's values in action. Take a look at our 2024 highlights: Laura Ramos, Marketing Manager, recently graduated from Leadership DeKalb, joining a network of county leaders committed to addressing our region's most pressing challenges. She further demonstrated her community commitment through participation in Tucker 101 and Chamblee 101 programs. Dorian DeBarr, President, continues to distinguish himself through numerous accolades, including the Titan 100 award and 2024 Man of Influence, while serving as board chair of Georgia Piedmont Technical College and an active member of Decatur Rotary.

At the heart of Decide DeKalb's mission lies a fundamental truth: economic development flourishes when deeply rooted in community engagement. This past year exemplifies our commitment to this principle, with our team members not only serving DeKalb County through their professional roles but actively strengthening community bonds through leadership and service.

With programs like MADE in DeKalb and access to cutting-edge resources, Decide DeKalb is ensuring that businesses remain competitive and residents are prepared for tomorrow’s challenges. Workforce development isn’t just an initiative—it’s the backbone of economic growth in DeKalb County.

Our staff's community involvement reflects our organization's values in action. Take a look at our 2024 highlights: Laura Ramos, Marketing Manager, recently graduated from Leadership DeKalb, joining a network of county leaders committed to addressing our region's most pressing challenges. She further demonstrated her community commitment through participation in Tucker 101 and Chamblee 101 programs. Dorian DeBarr, President, continues to distinguish himself through numerous accolades, including the Titan 100 award and 2024 Man of Influence, while serving as board chair of Georgia Piedmont Technical College and an active member of Decatur Rotary.

At the heart of Decide DeKalb's mission lies a fundamental truth: economic development flourishes when deeply rooted in community engagement. This past year exemplifies our commitment to this principle, with our team members not only serving DeKalb County through their professional roles but actively strengthening community bonds through leadership and service.

Geoffrey Loften's rise to Vice President of Urban League of Greater Atlanta Young Professionals while serving as Equitable Economic Development Program Manager at Decide DeKalb, demonstrates our team's commitment to empowering the next generation of community leaders. He further contributes through service on the University of Georgia Black Alumni Leadership Council, Atlanta Business League Bridge Program Advisory Committee and Atlanta Business League Congress on the State of Black Business Planning Committee.

Additional team accomplishments include Terra Washington, VP, Marketing & Communications, being selected for the Regional Leadership Institute Class of 2024 and participating in Tucker 101; Sunny Anderson, Senior Business Attraction Manager, being involved with the Urban Land Institute Center for Leadership; Katelin McClure, Economic Development Coordinator, completing the Georgia Tech Basic Economic Development Course; and Shelbia Jackson, Director, DeKalb Entertainment Commission, being recognized as one of Georgia Entertainment News' 200 Most Influential in Georgia's Creative Industries.

In 2024, Decide DeKalb welcomed two talented new team members: Tiffany Wills, Vice President of Redevelopment & Strategic Initiatives, who is a member of HouseATL, and Diana Pitcher-Williams, Manager of Redevelopment & Strategic Initiatives, who is a member of the Georgia Brownfields Association. Their expertise and fresh perspectives have already made a significant impact on our organization.

These individual achievements collectively strengthen our organizational effectiveness. When our team members serve on boards, lead community initiatives, and receive recognition for their contributions, they build relationships and insights that enhance Decide DeKalb's ability to serve.

As we look toward the future, we remain dedicated to fostering economic growth that benefits all DeKalb residents. Our community-centered approach ensures development initiatives address real needs while creating opportunities for meaningful engagement, ensuring prosperity is both sustainable and inclusive.

With programs like MADE in DeKalb and access to cutting-edge resources, Decide DeKalb is ensuring that businesses remain competitive and residents are prepared for tomorrow’s challenges. Workforce development isn’t just an initiative—it’s the backbone of economic growth in DeKalb County.

Our staff's community involvement reflects our organization's values in action. Take a look at our 2024 highlights: Laura Ramos, Marketing Manager, recently graduated from Leadership DeKalb, joining a network of county leaders committed to addressing our region's most pressing challenges. She further demonstrated her community commitment through participation in Tucker 101 and Chamblee 101 programs. Dorian DeBarr, President, continues to distinguish himself through numerous accolades, including the Titan 100 award and 2024 Man of Influence, while serving as board chair of Georgia Piedmont Technical College and an active member of Decatur Rotary.

At the heart of Decide DeKalb's mission lies a fundamental truth: economic development flourishes when deeply rooted in community engagement. This past year exemplifies our commitment to this principle, with our team members not only serving DeKalb County through their professional roles but actively strengthening community bonds through leadership and service.

Geoffrey Loften's rise to Vice President of Urban League of Greater Atlanta Young Professionals while serving as Equitable Economic Development Program Manager at Decide DeKalb, demonstrates our team's commitment to empowering the next generation of community leaders. He further contributes through service on the University of Georgia Black Alumni Leadership Council, Atlanta Business League Bridge Program Advisory Committee and Atlanta Business League Congress on the State of Black Business Planning Committee.

Additional team accomplishments include Terra Washington, VP, Marketing & Communications, being selected for the Regional Leadership Institute Class of 2024 and participating in Tucker 101; Sunny Anderson, Senior Business Attraction Manager, being involved with the Urban Land Institute Center for Leadership; Katelin McClure, Economic Development Coordinator, completing the Georgia Tech Basic Economic Development Course; and Shelbia Jackson, Director, DeKalb Entertainment Commission, being recognized as one of Georgia Entertainment News' 200 Most Influential in Georgia's Creative Industries.

In 2024, Decide DeKalb welcomed two talented new team members: Tiffany Wills, Vice President of Redevelopment & Strategic Initiatives, who is a member of HouseATL, and Diana Pitcher-Williams, Manager of Redevelopment & Strategic Initiatives, who is a member of the Georgia Brownfields Association. Their expertise and fresh perspectives have already made a significant impact on our organization.

These individual achievements collectively strengthen our organizational effectiveness. When our team members serve on boards, lead community initiatives, and receive recognition for their contributions, they build relationships and insights that enhance Decide DeKalb's ability to serve.

As we look toward the future, we remain dedicated to fostering economic growth that benefits all DeKalb residents. Our community-centered approach ensures development initiatives address real needs while creating opportunities for meaningful engagement, ensuring prosperity is both sustainable and inclusive.